Content Marketer / Content Marketeer

Are you a natural when it comes to generating SEO and sales-oriented web and social media content? Are you a seasoned, creative and flexible content marketer? Then we want you to become an integral part of our digital marketing team and help us grow our business with B2B focused content.

We’re looking for someone with proven superior English writing skills who wants to work in Amsterdam. Moreover, you have extensive experience in generating TOFU, MOFU and BOFU content.

Vabi is one of the leading software companies in the Netherlands. Our main solution, Vabi Vastgoeddata is a resounding success in the Dutch market. Now we want to expand our SaaS platform internationally and we believe content marketing is a key factor for our success. With your help, we want to conquer the international market using persuasive and sales-oriented content. You know, like no other, how to influence others and entice them to take action online.

To develop the right content, you make concrete plans, conduct market research and collaborate with your team members. Your content must always be SEO and sales focused. Our customer is central to our content. Just like our other marketing activities, our content contributes to the full scope of our customer journey. This leads to increasing sales, loyalty and customer satisfaction

What is extra challenging about this position is its international aspect. You work in Amsterdam, but you provide content for our international (potential) customers. Together with our Head of Digital Sales you develop a content calendar and you create content in multiple formats including text, photo and video for all kinds of offline and online channels.

At Vabi, we want you to become an essential contributor to our marketing goals. We therefore encourage you to constantly stay on top of new digital trends, come up with new ideas and ways to successfully implement them.


Job criteria

  • A completed HBO or WO education in marketing or communication;
  • Minimum 3 years work experience as a Content Marketer;
  • Preferably work experience in a B2B organization, for example in the real estate or software industry;
  • Superior English writing and oral skills;
  • Creative talent, innovative, detail-oriented, sales and customer focused, curious and enthusiastic;
  • Available for 36-40 hours a week;
  • Preferably living around Amsterdam.
  • You create content: texts (from white papers to website texts), infographics, videos, photography, animations, advertisements, and all other forms
  • You publish content on social media (Facebook, Instagram, YouTube, LinkedIn & Twitter)
  • You continue with the results of your content and optimizations
  • You are responsible for webcare on our social channels
  • You adapt SEO techniques to improve our visibility
  • You are an expert in trends and developments within our markets and target groups
  • You analyze the trending topics for our target groups
  • You monitor brand identity and corporate identity

Who is Vabi?

We are one of the first software companies in the Netherlands and we like to brag about it. We stay at the top of our industry by using the latest technologies. We have an open and action-oriented organization. We delegate a lot of responsibility to our employees and their teams. In exchange, we expect constant improvement and innovation. Every day more than 2000 companies in the real estate sector rely on calculations from our software to make better business decisions. We have ambitious goals for international growth and would like to use your help.

What do we offer you?

We offer you a full-time position (40 hours) with responsibility, challenges and space for ideas. Of course, there is an excellent salary and interesting perks such as 30 days vacation, 66% matching pension plan and a WIA (long term disability) insurance. We also provide you with all the resources you need to do your work and develop your career.

In addition, every month we have an activity on the schedule such as minigolf, driving experience with cars on the circuit of Zandvoort and the annual family barbecue. In this way you also get to know your colleagues also outside working hours.

  • challenges & responsibilities
  • 30 days vacations
  • excellent salary
  • resources to develop your carreer
  • team activities

Do you feel like working with us?

Do not wait too long and send your resume and motivation letter to Do this to the attention of Jacqueline or Vanita, they will contact you further. If you have any questions you can send it to the same email address or call us via 015-2574420.
We look forward to receiving your response!

Information for agencies

We wish to fill this vacancy through our own recruitment, without the intervention of recruitment & selection, secondment agencies and / or employment agencies. Acquisition is therefore not appreciated. Proposed candidates without explicit request will be considered as not sent and will not be considered.